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Notes from the build
Practical notes on web development, design, SEO, performance and AI-assisted workflows, covering the tools and platforms shaping the modern web.

Answer engine optimization: how to get cited by AI search
AI answers now sit above the links, and being cited in them is the new visibility. A practical guide to answer engine optimization (AEO): what it is, how it differs from SEO, and how to get quoted by AI search.
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Headless WordPress: what it is and when it is worth it
Headless WordPress keeps the WordPress editor but renders the site with a faster, separate front end. A practical guide to what headless WordPress is, its trade-offs, and when it is worth it.
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How to improve website speed and pass Core Web Vitals
A fast site sends the browser less, and sends it later. A practical guide to how to improve website speed and pass Core Web Vitals, from images and fonts to code, caching and hosting.
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Figma to WordPress with AI: a faster, cleaner workflow
AI has changed how Figma designs become WordPress sites. A practical guide to Figma to WordPress conversion with AI: what it speeds up, what still needs a developer, and how to keep the build clean.
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Web design principles that turn visitors into customers
Good web design is not decoration. A guide to the web design principles that turn visitors into customers: visual hierarchy, whitespace, typography, speed, accessibility and clear calls to action.
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How to plan a website project that stays on track
Most website projects run late because the planning was rushed, not the build. A practical, answer-first guide to planning a website project: goals, content, scope, structure, budget and platform.
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