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Available for freelance projects20+ years

WordPress developer building
fast, findable websites

Building high-performance websites with WordPress, Elementor Pro and modern technologies such as Astro and headless CMS platforms, bringing together thoughtful UI/UX, an AI-assisted workflow and SEO for visibility across Google and AI search.

Expertise
WordPressElementor ProAstroFigmaSEO

Services

One web developer,
end to end

From a single Figma handoff to a full rebuild with search and analytics wired in, designed, built and optimised by one person who has been doing it for over 20 years.

01Core offer

WordPress Development with Elementor

WordPress websites, Elementor Pro development and custom website solutions, built clean, fast and genuinely easy for your team to edit.

Elementor ProDynamic ContentCustom blocks
02

Astro Website Development

Modern, fast, near-zero-JS websites using Astro.

03

Headless CMS

Websites on headless platforms such as Sanity and Storyblok.

04

Figma to Website

Convert Figma designs into pixel-accurate WordPress or Astro websites.

05

Theme to Website

Convert existing designs or custom themes into WordPress or Astro.

06

Website Rebuild & Speed

Modernise existing websites and take performance back to green.

07

Technical & On-Page SEO

Technical SEO, on-page optimisation and search visibility.

08

AI Search Optimisation

AEO/GEO tuning for AI-powered search and answer engines.

09

Analytics & Tracking

GA4, tag management, conversion tracking and search setup.

10

UI/UX Design

Website and Mobile UI/UX, with Figma-based design systems.

11

WooCommerce

WooCommerce e-commerce store design, build and optimisation.

12

Security & Maintenance

Monthly updates, security, backups and performance monitoring.

Selected work

Website projects shipped for real businesses

Corporate sites, SaaS marketing and a Spanish insurance platform, with design, build, performance and search handled together.

Crises Control website, an incident-management SaaS marketing site
02 / 03

Crises Control

A corporate website for a leading crisis-management platform, built from Figma to WordPress with Elementor Pro. Responsive layouts, SEO, analytics, performance optimisation and Bitrix24 CRM for lead capture.

WordPressElementor ProFigmaOn-page SEO

Delivered as a web developer at Transputec Ltd · © Transputec Ltd

View project
EFPG website, an expat insurance and wealth-management site built in WordPress
03 / 03

EFPG

A Spanish corporate website built with WordPress and Elementor Pro. Responsive custom layouts, on-page SEO and performance optimisation, rebuilt for a cleaner, faster front end and clearer search visibility.

WordPressElementor ProSEOPerformance

Delivered as a web developer at Transputec Ltd · © EFPG

View project

Stack & capabilities

WordPressElementor ProAstroSanityStoryblokFigmaWooCommerceClaude CodeSEOAEOGEOAI WorkflowAdobeSemantic HTMLJavaScriptModern CSS
Nabha Roy, senior WordPress developer
20+
Years in the craft

About

Two decades of building the web, still curious

I design and build websites end to end: the interface in Figma, the build in WordPress or Astro, and the search and analytics work that makes it pay off. Clients get one person who owns the whole thing, not a handoff chain.

AI sits inside my workflow rather than replacing it, faster scaffolding, cleaner code review, sharper content structure, while the design judgement stays human.

Build
WordPress, Elementor Pro, Astro, headless CMS
Design & UI/UX
Figma systems, prototypes, accessible interfaces
Search
Technical SEO, on-page, AEO/GEO, analytics
Working style
Direct, remote, clear scope, no account layer

FAQs

Questions clients usually ask

Anything not covered here, just ask in the form below.

What type of websites do you build?

Corporate and service-business sites, SaaS marketing sites, WooCommerce stores and content-heavy publications, mostly WordPress with Elementor Pro, plus Astro and headless builds where speed matters most.

Do you work remotely?

Yes. My current and previous web development roles have been fully remote. I'm available for remote freelance projects with businesses worldwide.

Can you redesign or speed up an existing site?

Yes, and it is often the best value option. An existing site can be redesigned or simply sped up, keeping the content and SEO equity intact while rebuilding on a cleaner, faster foundation that typically scores above 80 on Google PageSpeed. A short audit comes first so the work is scoped before anything changes.

Can you convert Figma designs to WordPress or Astro?

Yes. Figma files are built into pixel-accurate, fully responsive sites in either WordPress or Astro, with editable templates or components so your team can keep publishing without breaking the layout.

How do I choose between WordPress and Astro for my project?

WordPress suits projects that need an all-in-one CMS, easy content editing and a large plugin ecosystem. Astro is the better fit when speed and clean, lightweight code matter most, often paired with a headless CMS such as Sanity or Storyblok. The right choice is agreed per project, and you get a straight recommendation after a short brief.

Do you handle Technical SEO and performance optimisation?

Yes. Technical SEO, on-page optimisation and performance work are built into every project: clean markup, fast loading and Core Web Vitals passing. Standalone SEO, speed optimisation and AEO/GEO work is also available, structuring content so it gets surfaced by AI answer engines as well as Google.

Who will I work with throughout the project?

You work directly with the developer building your site, from the first call to launch, with no account managers or handoff chains. One person stays accountable for the design, build, SEO and delivery throughout.

How do I start a project?

Send the form below with a short brief. A reply follows within one working day, followed by a project discussion, written scope and pricing, and an agreed start date.

Contact

Let's build something worth finding

Tell me a little about the project and I'll come back within one working day with a straight answer on scope, timing and cost.

AvailabilityTaking projects · Aug 2026
Reply timeWithin 1 working day
Working withClients worldwide, remote

No newsletters, no sales sequence, just a reply from me.